Social media analytics: Facebook brand pages

This paper discusses the use of techniques such as network mapping and contextual text mining to understand brand pages on Facebook.

Social media analytics: Facebook brand pages

Preriit Souda TNS

Let me guess. You either took a leap of faith in spending time on my paper given the pompous abstract you read or your boss heard about this stuff and being boss has asked you to burn your eyes to fill this knowledge in your over exhausted mind and then vomit it before a host of un-interested colleagues. No matter in which category you fall into, your journey through this paper will at least show you some colorful pictures that you can print and hang on your wall!!...

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