Seeing consumer insights through the windshield: An analysis of expectation-based survey research and prediction outcomes
John Dick CivicScience Inc
The alien and the republican
Imagine that an English-speaking creature from another planet lands in San Francisco on the day of the city's mayoral election. The first human it encounters happens to be one of the few dyed-in-the-wool Republicans in the town. The alien creature asks the human who he plans to vote for in the election.
"The Republican candidate, of course," says the human.
Then, a few moments later, a second creature arrives to find the same San Francisco...