Mobile meets travel in Asia: Tips from Expedia, Starwood and Resorts World Sentosa

This event report shows how three travel brands are using mobile to reach consumers in Asia. Expedia, best-known as a bookings platform, is seeking to expand its remit by tailoring its website for different devices and providing an app that offers various services beyond simply securing tickets and hotel reservations.

Mobile meets travel in Asia: Tips from Expedia, Starwood and Resorts World Sentosa

Low Lai Chow

A few years ago, consumers in Asia typically booked flights and hotels while sitting at work. "There was a lot of browsing during office hours. At the end of the day – roughly around 5pm, 6pm – when people were about to go home, that's when they would make some bookings," David Yong, AirAsiaExpedia's head of product, told delegates at the eTail Asia conference.

"On the weekends, we would see a bit of a lull for bookings, and that's because people were at their...

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