The Warc Prize for Social Strategy 2014: Notes from the Judging of the Gold and Special Award winners

This article summarises comments from the judges of the Warc Prize for Social Strategy on the case studies that received special awards.

The Warc Prize for Social Strategy 2014: Notes from the Judging of the Gold and Special Award winners

Papers entered for the Warc Prize for Social Strategy were assessed by a panel of 28 judges. The judges were a mix of senior client-side marketers, agency-side strategists and other social media experts.

In the first round, they scored the papers against the following criteria:

  1. Insight and strategic thinking (30%)Did the case study show an in-depth understanding of the brand and its business objectives? Did the case study show a strategic 'leap' that others have not taken? Did it...

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