Singh leads Visa towards a wearable-tech revolution

This event report discusses the views of Shiv Singh, svp/global brand and marketing transformation at Visa, with regard to wearable tech and its potential for the financial services industry.

Singh leads Visa towards a wearable-tech revolution

Sarah Shearman

While the hype surrounding wearable tech might seem to be a world away from the processes and procedures of the financial-services industry, Visa Inc. – the credit-card provider – is keen to show there is scope for the two areas to come together, both for marketing purposes and as a channel for making payments.

Shiv Singh, svp/global brand and marketing transformation at the company, told delegates at the South by Southwest Interactive Festival (SXSW) – the annual conference held in Austin, Texas – that the idea of wearable tech neatly aligns...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands