ANA chief: Media ecosystem has yet to assimilate change

This event report discusses how the media industry must respond to the seismic changes of the last decade by tackling the pressing concerns of major advertisers.

ANA chief: Media ecosystem has yet to assimilate change

Geoffrey PrecourtWarc

Bob Liodice, president/ceo of the Association of National Advertisers (ANA), had a mixed message for the marketers and publishers who assembled in Boca Raton for the organization's 2014 Media Leadership Conference.

Yes, change – Liodice called it a "media revolution" – over the last ten years has offered advertisers a new, and seemingly endless, set of means to connect their products and services with the public through an impossible variety of interactive and analog media.

PHOTO CREDIT: Andrew Eitelbach/ANA

But, the ANA head cautioned, the massive changes...

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