Leadership imperative: Regional positioning strategy of Zurich Life LatAm

This paper discusses how Zurich Life, the financial services company, implemented a strategy in Latin America to change how its business worked in response to new challenges.

Leadership imperative: Regional positioning strategy of Zurich Life LatAm

José OrlandoZurich Life LatAm, ArgentinaFernando Moiguer, Magdalena Iocco and Lorena CuraCompañía de Negocios Moiguer, Argentina

Introduction

"Culture eats strategy for breakfast", Peter Drucker.

For decades, #strategy was the trending topic in the world of business, leading to thoughts such as, "Who Moved my Strategy?", "Rich Strategy, poor Strategy", "The Lord of Strategies", and "Fifty Shades of the Strategy". And although the development of strategy and its related variables are key to the senior management of a company, the business world left aside its...

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