World Cup: Is it a good idea? exploring the degree of Brazilians' optimism
Cristiane Coradi and Nelsom MarangoniMC15, Brazil
Introduction
When we were chosen to host the World Cup, everyone cheered, Brazil was successful, the country of the future. The event would be important for the economy and an opportunity for companies and its brands. However, less than one year from the event, a set of events have made Brazilians dismayed and disappointed.
Brazilians are not optimistic (Political and Economic scenarios are not helping). They do not think we are prepared for the event. The great majority...