Case study: Hispanic use of mobile devices - U.S. Hispanics go mobile: Adoption and marketing engagement trends
Mary Beth McCabe
Introduction
U.S. Hispanics accounted for 56% of the total population growth in the 2010 census. They represent 37% of the population in California, and are growing in importance to marketers across the country. This study can help marketers understand future mobile communications needs of U.S. Hispanics and therefore provide crucial information for decision-making purposes.
Literature review
Behavior changes and implications for U.S. hispanics
We know that wireless media messages are expanding as unlimited data plans increase, screen images are improved...