Case study: Emotional responses on mobile platforms - Want to be loved? Go mobile!
Eois McRae, Joseph Carrabis, Susan Carrabis and Stephane Hamel
Introduction
This study grew from a series of exploratory discussions between Critical Mass and NextStage Evolution in 2011-2012. Critical Mass, part of the Omnicom Group of companies, is an international digital agency that occasionally performs marketing research for its clients. NextStage Evolution is a privately owned research, training and technology company that has done research in human-machine interactions and related fields for more than 20 years, has published papers starting in...