The last word from the East: Too many words, not enough poetry

This article discusses how the increasing number of information sources, driven by technology, can become overwhelming, and how difficult this makes it to find inspiration.

The last word from the East: Too many words, not enough poetry

Barney LoehnisOgilvy ' Mather

I came to the conclusion last week that there are too many words and not enough poetry.

I am bombarded by a constant stream of information, opinion and data: I am constantly recalibrating my information sources from RSS to Facebook; Weibo to Weixin; Flipboard to LinkedIn; from Pinterest to Instagram and Tumblr. I seek new muses to intoxicate me and I curate them like a bowerbird into pretty lists and boards; but to what end?

The information binge reminds me of a Hunter...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands