B2B marketing: What works in digital B2B

This article describes results from research into business to business (B2B) digital marketing, offering understanding of how budgets are being used.

B2B marketing: What works in digital B2B

Francesca BrosanOmobono

Studies in the UK and US show that use of the internet in digital marketing is declining in confidence, two-thirds use LinkedIn, while mobile is growing rapidly, more so in the UK.

The new marketing world demands a great deal from B2B marketers. As they increase the range of marketing channels they use trying to do more with less, it can be a struggle to keep up with technological developments in marketing.

In order to shine some light on the challenges, Omobono, in partnership with The Marketing Society, has been...

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