Point of view: Get lucky

James Hurman

This article discusses psychology research into why some people are lucky, and considers how these lessons can be applied to planning.

Point of view: Get lucky

James Hurman

Once successful enough for humility, business leaders nearly always count luck among the secrets of their success; being in the right time at the right place, that sort of thing. Yet, I don't think I've ever seen a planning proposition for a brand to position itself to take advantage of luck. It sounds dippy.

But are some brands luckier than others? Can the fortunes of Nike or Apple or Coca- Cola be attributed only to the practicalities and sound planning and vision etc? Or is there an element of the stars lining up...

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