Measuring television audiences in the connected digital world

This presentation describes a TV audience measurement project which seeks to understand how people consume TV across different devices.
New methods are being developed in response to changing technologies and habits including viewing on different devices and time shifted viewing. The research makes use of panel data from over 12,000 people and tracking from over 30,000 devices. It allows advertisers to understand how much viewing is live versus time shifted, and who is watching what, at what time and on which device....

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