Ford Fusion: It's In the Game

This case study describes how Ford Motors partnered with EA, the video games company, to target 25-49 year old men in the US with a new car model.

Ford Fusion: It's In the Game

Campaign details

Agency: TDIMedia: Electronic ArtsResearch: Frank N. Magid Associates, Interpret Research LLC, Say.so

Background

Marketing in the automotive category is tricky – awareness around the launch of a new model can be accomplished via mass-marketing mediums (TV, print, online), but impacting consumer behavior can be difficult. Getting consumers deeper into the purchase funnel – and more immediately into dealerships – is a critical objective for Ford.

Business objectives and target audience

There was an opportunity to be more efficient with marketing dollars by further targeting key audience(s)...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands