Why Pepsi's drinks and snacks are "better together"
Stephen WhitesideWarc
What could possibly enhance the simple pleasure of sipping on a can of your favourite cola? PepsiCo is hoping that the answer, for many consumers, will be enjoying a bag of chips from Lay's or Doritos along with their ice-cold drink.
According to the company's research, huge opportunities exist if it can persuade shoppers to opt for complementary products within its portfolio – spanning everything from brand Pepsi and Tropicana juices to Quaker Oats – during the different eating and drinking occasions that occur as part of their daily...