Understanding the mobile consumer: Insights from the MRS Real-Time Research Intelligence Summit

Emily Barley

This event report looks at the changing role of mobile on the path to purchase, as well as discussing how brands and market researchers can prepare for the future as this channel's influence grows.

Understanding the mobile consumer: Insights from the MRS Real-Time Research Intelligence Summit

Emily BarleyWarc

Mobile is playing an increasingly important role on the path to purchase, but many brands and market researchers are not prepared for the changes this will exert on their industries.

That was one of the major learnings resulting from several presentations at the MRS Real-Time Research Intelligence Summit, an event organised by the Market Research Society and held in London in January 2014.

Shopping on a smartphone

Hesham Al-Jehani, product manager for mobile at comScore, shared details of the company's on-going research conducted with panels...

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