Brand trust: Brand relationships in the world of smart technology

This article describes four trends in brand relationships that are emerging around new technologies and consumer behaviours.

Brand trust: Brand relationships in the world of smart technology

Paul Kemp-RobertsonContagious Communications

In this edited version of his presentation from the Marketing Society 2013 Conference, Paul Kemp-Robertson describes four fascinating trends that flow from emerging technologies and new consumer behaviours. These trends form the basis for exciting brand marketing innovations in the future.

A trust deficit

Every year Edelman, the PR agency, produces a fascinating barometer about trust levels worldwide. Last year's results show that people are increasingly trusting their peers more than anyone else. As the article by Babar Khan Javedin the Q1 2014 issue...

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