Social customer service: How to manage your reputation in a crisis

This article provides guidance on how a brand can manage a crisis and provide good customer service through social media.

Social customer service: How to manage your reputation in a crisis

Carolyn BluntReal Results TrainingMartin Hill-WilsonBrainfood Consulting

The public nature of social media can be a boon or a reputational calamity. In this article based on their book, Delivering Effective Social Customer Service, Carolyn Blunt and Martin Hill-Wilson cut to the chase, providing authoritative advice on what to do when a social media drama becomes a crisis.

So what happens when a disgruntled customer decides to take to social media and berate your brand in full view of the world? People get upset when an...

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