New executive roles: The chief digital officer as agent of change

This article discusses the role of the Chief Digital Officer (CDO), including why some organisations should have one, what the role may include and what sort of person would be suitable.

New executive roles: The chief digital officer as agent of change

Vincent RousseletITSMA

Following Colin Strong's article on marketing and big data in the September 2013 edition of Market Leader, we arranged for four business leaders to discuss the implications of the rise of the chief digital officer (CDO). As a key contributor, Vincent Rousselet summarises the main themes.

Participants in the discussion were: Françoise Lamotte, marketing and communication director of Aviva France; Vicky Muronen, head of corporate information and security at FCO Services; Vincent Rousselet, former CEO and Fellow of...

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