Consumer insight: Boring is the new primetime

Yarden Yaroshevski

This article discusses the opportunity tablets represent for brands in accessing high value tablet users in the UK.

Consumer insight: Boring is the new primetime

Yarden YaroshevskiStikiPixels

Here is a behaviour you will often see: the moment people have a tiny gap in their day they immediately get their phone out. On the tube or on a flight, so many people are engrossed in their tablets or phones that you wonder how we managed to travel before the invention of the touchscreen.

There is a new audience out there, the 'easily bored'. They're some of the most attractive consumers, but also among the hardest to reach through traditional media or even first-generation, digital desktop media.

Enough has...

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