Editorial: Costs versus value

Judie Lannon

In her editorial Judie Lannon introduces the Q2 2014 edition of Market Leader, including the lead feature which rejects the strategy of reducing business costs by outsourcing and off-shoring.

Editorial: Costs versus value

Judie Lannon

'They know the cost of everything and the value of nothing' is an accusation regularly hurled by agency folk at finance directors and their henchmen, procurement officers. Certainly, costing the worth of creative work is an extremely difficult task and agencies are often entitled to be frustrated. Nevertheless, we mostly all assume that driving waste out of the business is generally a good thing. But there is an important distinction between costs and waste that is rarely as self-evident as FDs often assume. The phrase 'we can't afford x or y' is never a...

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