Advocacy: A game of musical chairs

This article explains current debates in the US about tax reform and how this could affect the ad industry.

Advocacy: A game of musical chairs

Daniel L. Jaffe

Proposals to tax advertising are a losing proposition for the ad community.

Debate in Congress over tax reform could lead marketers into a dangerous game of musical chairs, where every business sector competes to protect its current tax treatment. This is a very dangerous game, one that could lead to multi-billions of dollars in new taxes for the ad community if we are left standing when the music stops.

There has been considerable discussion in the nation's capital for the past year about corporate tax reform, including calls by some for...

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