Speaker’s Box: Advertisements Just Aren’t Advertisements Anymore: A New Typology for Evolving Forms of Online “Advertising”
Colin Campbell
Kent State University
Justin Cohen
Ehrenberg-Bass Institute for Marketing Science
Junzhao Ma
Monash University
The definition of advertising has never been more unclear. — Randall Rothenberg, 2013
Ask just about anyone older than age 40 to define “advertising” and the answer would be pretty crisp:
It involves someone—usually an organization of some sort—paying for the right to display a message of his or her own choosing at a particular space or during a particular time, usually in some form of...