Navigating a market slowdown: Examples from India

This event report discusses how leading companies such as Forest Essentials, ITC and Godrej Properties are dealing with the slowing economic expansion being experienced in India.

Navigating a market slowdown: Examples from India

Bindu Nair

As India's economic growth slows, the spotlight at the 13th CII Marketing Summit – held in Mumbai in late 2013 – was trained on the challenges that face marketers during tough financial times.

Learn from the Lipstick Index

Samrath Bedi, executive director at Forest Essentials – a luxury Ayurveda cosmetics manufacturer in which Estée Lauder holds a minority stake – was of the view that slowdowns are part of a cyclical process. As a marketer, it is therefore imperative not to hit the panic button when confronted by recessionary situations....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands