Using digital to build your brand: The UK government and Expedia at TFM&A 2014

This event report, from TFM&A, a conference organised in London in February 2014, focuses on the digital strategies of two different organisations: the UK government's Cabinet Office, and online travel portal Expedia.

Using digital to build your brand: The UK government and Expedia at TFM&A 2014

Joseph CliftWarc

Two very different advertisers told two very different stories about how they use digital communications at the Technology for Marketing & Advertising (TFM&A) summit held in London in 2014.

For the UK government's Prime Minster's Office, digital touchpoints have allowed ministers to engage the public in a radically different way to before. Meanwhile, in the private sector, Expedia, an online travel portal, is using its vast stores of consumer data to revolutionise both its service offering and its advertising.

Though the stories were...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands