Oscar Mayer: Say It With Bacon
Katie Perry
Campaign details
Brand owner: Kraft FoodsAgency: 360i (lead); Olson (PR)Brand: Oscar Mayer
Executive summary
People love bacon, but they aren't particularly choosy about which bacon they love. Oscar Mayer wanted to prove that their original 16-ounce bacon was truly a cut above the rest, so that more people would seek out Oscar Mayer Bacon by name in the supermarket.
Based on the insight that people shop for bacon a lot like they shop for fine jewellery, the brand created an experience that would allow women to gift...