Disney Destinations International: Goofy's Park Guide

Emma Marie Lea

This case study describes a campaign by Walt Disney World Resort, the theme park in Florida, US, which used a digital campaign to encourage visits from holiday-makers from the UK.

Disney Destinations International: Goofy's Park Guide

Emma Marie Lea

Campaign details

Brand owner: Disney Destinations InternationalAgency: DesignateBrand: Walt Disney WorldCountry: The United Kingdom

Executive summary

The Walt Disney World Resort in Florida experienced a decline in the number of visits made to each theme park from UK guests during their holidayvisits per guest. At the same time, consumer research showed that UK customers had very limited knowledge about the resort.

Disney Destinations International EMEA, which manages the promotion of Walt Disney World to a UK audience, approached Designate for a digital campaign solution...

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