MEATliquor: Harnessing social media to create a cultural phenomenon and a multi-million pound burger empire
Becky Charles
Campaign details
Brand owner: MEATliquorAgency: WBrand: MEATliquorCountry: The United Kingdom
Executive summary
Twitter's UK General Manager Tony Wang singled out W's MEATliquor campaign as 'a prime example of the capability of Twitter as a PR tool to drive awareness', speaking at the London Evening Standard's Business Connections lecture in May 2012. W and MEATliquor harnessed the Twitterati's influence in the wider media ecosystem to create a mainstream media phenomenon for a burger restaurant, which...