Evian: Baby&Me
Gaelle Gicqueau and Charlotte Bals
Campaign details
Brand owner: DanoneAgency: BETCBrand: EvianCountry: Various
Executive summary
In 2009, the Evian Rollerbabies became the most viewed ad ever on YouTube (certified by the Guinness World Records). As people turned the Rollerbabies into a global success, Evian became an iconic digital brand. In 2013, the Evian babies were back.
On 19 April 2013, Evian launched its new campaign with three objectives:
- Reconnect the youth platform that was now 15 years old with all of its international audiences.
- Create a maximum amount...