Indian Red Cross Society: Blood Search Made Easy

This case study describes how the Indian Red Cross Society, an humanitarian charity, used Facebook to recruit blood donors.

Indian Red Cross Society: Blood Search Made Easy

Srikeit Tadepalli

Campaign details

Brand owner: Indian Red Cross SocietyAgency: Ogilvy & MatherBrand: Blood SearchCountry: India

Executive summary

We take so much in life for granted – the air we breathe, the warmth of the sun, the blood coursing through our veins. We rarely notice them until one day they suddenly, horrifyingly become lacking – either for us or our loved ones.

The search for blood donors in an emergency is often urgent and desperately frustrating. When time is just as lacking as the blood...

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