British Heart Foundation: Hands-only CPR
Ruth Chadwick
Campaign details
Brand owner: British Heart FoundationAgency: Grey London (lead): PhD, Isobar (contributor)Brand: British Heart FoundationCountry: UK
Market background and business objectives
Every year in the UK, around 60,000 people suffer a cardiac arrest outside of hospital1. The survival rate to discharge is under 10%2. However, if someone can get the blood circulating again prior to the victim being taken to hospital, the chances of survival increase3. A key way of doing this is by carrying out cardiopulmonary resuscitation (more...