British Heart Foundation: Hands-only CPR

This case study explains a campaign by the British Heart Foundation, a charity, which used behavioural economics to improve people's knowledge of hands only CPR in order to save lives.

British Heart Foundation: Hands-only CPR

Ruth Chadwick

Campaign details

Brand owner: British Heart FoundationAgency: Grey London (lead): PhD, Isobar (contributor)Brand: British Heart FoundationCountry: UK

Market background and business objectives

Every year in the UK, around 60,000 people suffer a cardiac arrest outside of hospital1. The survival rate to discharge is under 10%2. However, if someone can get the blood circulating again prior to the victim being taken to hospital, the chances of survival increase3. A key way of doing this is by carrying out cardiopulmonary resuscitation (more...

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