SAP India: Social Media Strategy @SAP India

This case study describes a campaign in India by SAP, the global software and solutions company, which used social media to connect with consumers.

SAP India: Social Media Strategy @SAP India

Poonam Lalwani, Venugopal Desai and Rajiv Dingra

Campaign details

Brand owner: SAP AGAgency: WATConsultBrand: SAP IndiaCountry: India

Executive summary

'What do your customers really think?' This was the question on the minds of the marketing team at SAP India, which set it to become the social-media objective when it started its social journey in 2011.

SAP enjoys a great brand presence and clear leadership in India as an ERP company; SAP offers solutions across 26 industries and around five key areas of applications, analytics, database and...

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