SAP India: Social Media Strategy @SAP India
Poonam Lalwani, Venugopal Desai and Rajiv Dingra
Campaign details
Brand owner: SAP AGAgency: WATConsultBrand: SAP IndiaCountry: India
Executive summary
'What do your customers really think?' This was the question on the minds of the marketing team at SAP India, which set it to become the social-media objective when it started its social journey in 2011.
SAP enjoys a great brand presence and clear leadership in India as an ERP company; SAP offers solutions across 26 industries and around five key areas of applications, analytics, database and...