Nokia Philippines: Nokianatics

Faith Salazar

This case study describes how Nokia, the mobile phone manufacturer, used social media to increase the brand's equity in the Philippines.

Nokia Philippines: Nokianatics

Faith Salazar

Campaign details

Brand owner: Nokia PhilippinesAgency: Wunderman ManilaBrand: NokiaCountry: The Philippines

Executive summary

There was lots to be excited about Nokia – smartphone releases, camera innovations and other features. The problem was no one was talking about it, online or offline. People were excited about the iPhone 4S or impatiently waiting for yet another supposed iPhone killer, the Samsung Galaxy S4. Nokia just wasn't cool any more.

Wunderman Manila turned a dormant community with minimal ATL and media support into engaged and active fans who became brand evangelists...

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