Once Again: The Tagging Drive

This case study explains how Once Again, a non-profit organisation based in Bangalore, India, used social media to raise awareness of its activities.

Once Again: The Tagging Drive

Siju RS, Venkataraghavan Srinivasan and Manasi Trivedi

Campaign details

Brand owner: Once AgainAgency: Ogilvy & Mather, BangaloreBrand: Once AgainCountry: India

Executive summary

Make more with less: how an unheard-of non-profit got people to donate old items without spending on marketing

Once Again is a year-old non-profit organization based in Bangalore, India. Its unique operating model is to accept old items instead of cash, and sell those items in communities it works with. The funds generated from those sales are ploughed back into community projectslike a crèche,...

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