Argos: Name our baby
Josh Roth
Campaign details
Brand owner: Home Retail GroupAgency: CHI & Partners; The Social Practice; MindshareBrand: ArgosCountry: The United Kingdom
Executive summary
The campaign aimed to take advantage of a national conversation, the birth of the royal baby, to showcase Argos's nursery range whilst also communicating Argos's point of difference versus its competitors, that if you need something straight away, you can order online and pick it up immediately.
The primary goal for the campaign was ultimately to see an increase in sales for the nursery category and to...