HCL Technologies: The employees first effect in social media
Apurva Chamaria, Devam Saxena and Devdeep Majumdar
Campaign details
Brand owner: HCL TechnologiesAgency: Wieden (primary); Kennedy (secondary)Brand: HCL TechnologiesCountry: 31 markets globally
Executive summary
'57% of the purchase process is completed online even before the prospect contacts the suppliers.'
'One in three tech business-to-business customers turn to videos for information, often looking for information on brands they are interested in.'
'54%of tech business-to-business buyers watch videos on YouTube. 56% watch them on brand or company websites....