HCL Technologies: The employees first effect in social media

This case study describes a campaign by HCL Technologies, a business IT services company, which used social media to promote its products.

HCL Technologies: The employees first effect in social media

Apurva Chamaria, Devam Saxena and Devdeep Majumdar

Campaign details

Brand owner: HCL TechnologiesAgency: Wieden (primary); Kennedy (secondary)Brand: HCL TechnologiesCountry: 31 markets globally

Executive summary

'57% of the purchase process is completed online even before the prospect contacts the suppliers.'

'One in three tech business-to-business customers turn to videos for information, often looking for information on brands they are interested in.'

'54%of tech business-to-business buyers watch videos on YouTube. 56% watch them on brand or company websites....

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