Lynx: Brand Love Tracking - Tracking social behaviours as a measure of Brand Love

This case study explains how Lynx, the UK deodorant brand owned by Unilever, optimised its content strategy on social media, targeted at young males, through analysis of performance so far.

Lynx: Brand Love Tracking - Tracking social behaviours as a measure of Brand Love

Mike Phillips

Campaign details

Brand owner: UnileverAgency: TMWBrand: LynxCountry: UK

Executive summary

With a sizeable, highly engaged user base established across its social channels by the start of 2013, a key challenge facing Team Lynx was how to take things to the next level, and how to use historical performance data to optimise the breadth and depth of future engagement with the user base. This case study describes how a bespoke framework for assessing the performance of social media...

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