Amnesty International - New Zealand: Trial by Timeline

This case study describes how Amnesty International, the human rights charity, used a Facebook app to raise awareness of its cause in New Zealand.

Amnesty International - New Zealand: Trial by Timeline

Sarah Oberman

Campaign details

Brand owner: Amnesty InternationalAgency: Colenso BBDOBrand: Amnesty International (New Zealand)Country: New Zealand

Executive summary

In a country as fortunate as New Zealand, Amnesty International is a movement that is only understood and supported by a small few. This case study explains how, to increase awareness and support, Amnesty wanted to give New Zealanders a first-hand experience of life in countries where human rights aren't afforded to its people. As a result, Amnesty created 'Trial by Timeline', an application that interrogated people's...

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