Bud Light: Facebook page post ads

This case study demonstrates how Bud Light, Anheuser-Busch's beer brand, used Facebook ads to increase preference for its beer and therefore increase sales in the US.

Bud Light: Facebook page post ads

Jamie O'Brien

Campaign details

Brand owner: Anheuser-BuschAgency: TBGBrand: Bud LightCountry: US

Executive summary

This case study demonstrates how Bud Light set out to discover whether Facebook ads would lead to an increased preference for its beer and therefore an increase in sales in the US. The Facebook ad campaign that followed identified Bud Light's best-performing standard Page posts and amplified them, turning them into Facebook Page post ads. The resulting ROI study proved the campaign had caused a significant uplift in the consumption of Bud Light and...

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