DBS DriveShield: Expect the even more unexpected
Cheryl Ong
Campaign details
Brand owner: DBS SingaporeAgency: Tribal Worldwide SingaporeBrand: DBS DriveShieldCountry: Singapore
Executive summary
This case study showcases 'Expect the even more Unexpected', an extension of DBS Bank's 2011 campaign 'Expect the Unexpected', and demonstrates the thought-processes, insight and strategy behind a campaign that resulted in a steep increase in sales figures for DriveShield in Singapore's highly competitive car insurance sector.
With over four million customers, DBS was the market leader in Singapore and had been widely recognised as being the country's best bank....