The '+' Project by Philips in Asia Pacific

Frederick Tong

This case study shows how Philips strengthened its brand with the '+' Project, a year-long commitment to discovering health and wellbeing issues in Asia Pacific.

Philips: The '+' Project by Philips in Asia Pacific

Frederick Tong

Campaign details

Brand owner: PhilipsAgency: Tribal Worldwide Singapore, Fleishman-Hillard Singapore, and Carat SingaporeBrand: PhilipsCountry: Singapore

Executive summary

This case study shows how Philips embarked on the '+' Project, a year-long commitment to discovering health and wellbeing issues in Asia Pacific, in order to strengthen its brand. By solving consumers' problems in a collaborative and highly visible manner, Philips catapulted itself to the attention of business customers. It generated more than 1,000 ideas, 10,000 online conversations and 300,000 site visits from consumers and...

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