Lifebuoy: Help A Child Reach 5

This case study explains how Lifebuoy, a soap brand owned by Unilever, helped to reduce child death rates by promoting hand washing in a global campaign.

Lifebuoy: Help A Child Reach 5

Varsha Chawda, John Gamvros and Christopher Bell

Campaign details

Brand owner: UnileverAgency: Lowe Lintas and Partners, Phd and Sapient NitroBrand: Lifebuoy

Executive summary

In this case study, Lifebuoy's mission was to make a genuine impact on child death rates from diarrhoea and pneumonia by changing the handwashing habits of one billion people by 2015. The resulting global campaign, 'Help A Child Reach 5', empowered millions of people worldwide to help every child reach the age of 5 by 'pledging' their support.

These preventable diseases were the second-highest cause of...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands