Perfect Italiano: So simple. It's perfect
Frederick Tong
Campaign details
Brand owner: Fonterra Brands SingaporeAgency: Tribal Worldwide SingaporeBrand: Perfect ItalianoCountry: Singapore
Executive summary
This case study shows how Perfect Italiano cooking cheese, a little-known brand wedged into a small, unfamiliar and stagnant food category in Singapore, needed to drive reach and engagement in order to lift uptake and sales, and do so on a shoestring. Sales and penetration growth targets were comfortably exceeded, with near-record volume sales in the first three months following the campaign.
These difficulties were compounded by the fact that...