The last word from the East: The mobile movement and mobile moments

Barry Loehnis

This article discusses growing use of mobile by consumers, and how brands with proper mobile strategies will have a competitive advantage.

The last word from the East: The mobile movement and mobile moments

Barry LoehnisOgilvy & Mather

'The wind of change is blowing through this continent…' but brands have largely failed to understand the Mobile Movement – they fail to develop the competitive edge a proper mobilised strategy will give them.

Mao once wrote: "A revolution is not a dinner party… it cannot be so leisurely…, so temperate…, restrained… A revolution is an insurrection, an act of violence by which one class overthrows another." Why is it that most brands are strolling down the promenade of 'just enoughness' rather than...

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