Speed read - The Prisoner & The Penguin

This speed read summarises 'The Prisoner & the Penguin' by Giles Lury, a book which describes how the biggest brands make emotional and functional connections with consumers.

Speed read – The Prisoner & The Penguin

Matt FanshaweHavas EHS

This Speed Read was originally published in Admap – March 2014 issue.

The world's biggest brands make emotional and functional connections with consumers. The Prisoner & the Penguin tells some of their stories and explains how they are disseminated

The Prisoner & the Penguin is a 'storybook' that brings to life some of the key principles of marketing, through telling the stories behind some of the world's most famous brands, including Nike, Disney, Google and Virgin.

The Prisoner&...

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