Brand meaning: Brand = Image
Paul Feldwick
Many of today's biggest brands started with the creation of a visual identity, which imparts a powerful, unique meaning and assists the brand in innovating and warding off competitors.
In 1971, Carolyn Davidson was a young graphic design student at Portland State University. She was happy enough to earn some extra money when a member of faculty asked her to do some design work for his company, Blue Ribbon Sports, and agreed a fee of $2 an hour. He wanted a stripe for a new running shoe, asking for 'something that suggests speed'....